Thoughts & insights from McNutt & Partners.
As American athletes like snowboarder Shaun White and skier Mikaela Shiffrin invert and slalom their way to Olympic Gold medals in Pyeongchang, South Korea, during the 2018 Winter Olympics, the advertising world is noticing how modern marketing mediums are impacting…
With Valentine’s Day on the horizon, reminders of the holiday are popping up in stores, on television, online and virtually anywhere consumers’ eyes will land. Visual representations of love come in various forms—from hearts and lipstick kisses to Cupid’s arrows…
As many of us are making changes in the New Year to improve our qualities of life, so is Facebook. The social media giant recently announced that it would be tweaking its algorithm to promote “meaningful, social interactions” for its…
Super Bowl advertising is a curious phenomenon. For 364 days of the year, television viewers tend to shun commercials. We mute them, we fast forward through them, or we avoid them altogether by consuming our programs on streaming services like…
You may think it’s too early to be thinking about candy hearts and red roses—but think again. Valentine’s Day can be prolific for marketers, which means the time to start thinking about your Valentine’s Day marketing strategies is now. Whether…
Part of preparing for the inevitable involves outlining what will happen to your financial assets and physical possessions once you pass away. With our lives becoming increasingly dependent on digital technology, we must now take another category into account when…
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…
Happy 2018! As we flip our calendars into the New Year, many of us are thinking about what we can do to make this year the best year yet. It’s that mentality that leads gyms to be full the first…
The main event of the holiday season is here—merry Christmas from McNutt & Partners! However you spend your holiday season—whether it is celebrating Christmas, Hanukkah, Kwanza or anything else—most of us will agree that at the foundation of the holidays…
Garnering local, online reviews of your business is helpful from both an SEO standpoint, and for boosting your brand’s credibility in the eyes of other potential customers. With building a solid online presence being more significant than ever for a…
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…