Thoughts & insights from McNutt & Partners.
It’s no surprise that Facebook is the number one social media platform that businesses effectively use to expand their consumer reach. This coincides with the fact that more than 1.8 billion people use Facebook—the largest social media network in the…
When you hear the phrase “Memorial Day Weekend,” what comes to mind? Three days off of work or school, scoring big with retail sales, sunbathing on the beach, boating on the lake or barbecuing in the backyard? Daydreaming about these…
Among the arsenal of strategies that you can utilize to improve your website’s search engine optimization (SEO), is the use of back links. One of the most commonly talked about concepts in the world of SEO, a back link refers…
In most aspects of life, diversity is generally regarded as a positive concept: diversity among people, diversity in your investment portfolio—and even diversity when it comes to digital marketing. The idea is that having several diverse components working to your…
In any new situation you enter, it can help if you know exactly what you are getting into ahead of time. At McNutt & Partners, there is a standard process we follow with every new client we start working with…
Last week, we discussed how to acquire online reviews for your business in order to bolster your public image and improve your business’ search engine rankings. Now the question is, once you have a solid set of client reviews, what…
For a business, word-of-mouth among consumers can be a powerful and influential force. Your business is nothing without customers to support it, so what they say about you ultimately means more than any stellar copy on your website or top-notch…
Though it may seem secondary to tasks like selecting a web domain or setting up your social media accounts, choosing a logo that proudly displays your company’s colors is fundamental to consumers being able to recognize, associate with and relate…
Maintaining a regular blog is not only an ideal way to connect with your prospective customer base and showcase your expertise in your industry, but from an SEO standpoint, it can be critical to getting the results you want for…
If you want to make your web content more likely to come up in a search on Google or other search engines, then choosing the right SEO keywords can help your content become more visible and rank above your competitors.…
If you manage a website, you likely use some form of content management system to do so. Put simply, a content management system is a computer application that allows you to create and modify digital content. A content management system…
Video is currently the fastest-growing marketing medium and makes up the majority of consumable content on the internet today. In fact, it is estimated that web-based video traffic will make up 82 percent of all consumer internet traffic by 2020—up…