Thoughts & insights from McNutt & Partners.
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…
So you’ve launched a responsive website, established a healthy email list and created a presence for your brand across various social media channels—now what? It is important that, once you generate a solid arsenal of digital assets, you do not…
From Harvey to Irma, hurricanes have been a heightened topic of discussion as of late. Hurricane Harvey recently barreled through Texas causing some of the worst natural disaster-related destruction since Hurricane Katrina in 2005. As this blog is being written,…
If you’re fortunate enough to have shunned your alarm and slept in this morning, you most likely have Labor Day to thank for that. You have a day off of work on a Monday—what else matters? Maybe you’re spending the…
Whether you have $100, 100 friends or 100 radio show episodes in the books, it’s something to be celebrated. Any time a client we work with reaches a significant milestone, we want to let people know about it! That being…
Millions of Americans will have the opportunity today to witness a celestial phenomenon that for many, will be a once-in-a-lifetime chance to get an ideal viewing of what happens when the moon passes in front of Earth’s sun—a total solar…
Last week, we talked about how to build your business’ email list from the ground up—and the importance of doing so with email being an established staple of digital communication. Once you have a solid email list established, you should…
Email is one of the oldest digital mediums still in use—having stemmed from the early days of the internet as a form of digital identity. With its tenure status in the digital marketing world, you may think that email marketing…
Anyone who has ever taken basic algebra likely has the phrase “Please Excuse My Dear Aunt Sally,” emblazoned into his or her mathematical mind (even if the meaning of the actual phrase has been lost). The phrase, “Please Excuse My…