Thoughts & insights from McNutt & Partners.
Whether you have $100, 100 friends or 100 radio show episodes in the books, it’s something to be celebrated. Any time a client we work with reaches a significant milestone, we want to let people know about it! That being…
Millions of Americans will have the opportunity today to witness a celestial phenomenon that for many, will be a once-in-a-lifetime chance to get an ideal viewing of what happens when the moon passes in front of Earth’s sun—a total solar…
Last week, we talked about how to build your business’ email list from the ground up—and the importance of doing so with email being an established staple of digital communication. Once you have a solid email list established, you should…
Email is one of the oldest digital mediums still in use—having stemmed from the early days of the internet as a form of digital identity. With its tenure status in the digital marketing world, you may think that email marketing…
Anyone who has ever taken basic algebra likely has the phrase “Please Excuse My Dear Aunt Sally,” emblazoned into his or her mathematical mind (even if the meaning of the actual phrase has been lost). The phrase, “Please Excuse My…
When navigating through a grocery store, when hiking through a state park, or when taking a road trip, it helps to have signage providing you some sense of direction. When navigating a website, the concept is no different—for the sake…
Your website is often the first impression potential customers will get of your brand. Whether they Google you, your product or your service directly or whether they stumble across your site while browsing the Internet, your business’ website serves as…
If you are a regular social media user, you probably check your Facebook, Twitter and/or Instagram feeds every day—possibly even multiple times a day. When we think of using social media to grow business, these are the major platforms that…
Happy Fourth of July Eve! Sure, having the day off work and spending it sizzling sausage and flipping chicken on the grill, zipping down the lake or river with the wind in our hair and clinking glasses in a celebratory…
What is essentially an ongoing, virtual professional networking event, the social media platform LinkedIn is an invaluable means of connecting to potential leads—or leads to leads—for your business. If you haven’t heard of it—you are not alone. Despite being one…
How much can you say in 140 characters? Ask Twitter’s hundreds of millions of active monthly users, and you’ll get your answer. Though not as widely-used as Facebook and Instagram, Twitter serves a unique niche in the social media community…
What started as an iOS-exclusive app for showcasing and sharing photos has grown to be one of the most influential social media networks in the world. As of April 2017, Instagram had 700 million monthly active users—400 million of whom…