Our Blog
Thoughts & insights from McNutt & Partners.
When navigating through a grocery store, when hiking through a state park, or when taking a road trip, it helps to have signage providing you some sense of direction. When navigating a website, the concept is no different—for the sake…
Your website is often the first impression potential customers will get of your brand. Whether they Google you, your product or your service directly or whether they stumble across your site while browsing the Internet, your business’ website serves as…
If you are a regular social media user, you probably check your Facebook, Twitter and/or Instagram feeds every day—possibly even multiple times a day. When we think of using social media to grow business, these are the major platforms that…
Happy Fourth of July Eve! Sure, having the day off work and spending it sizzling sausage and flipping chicken on the grill, zipping down the lake or river with the wind in our hair and clinking glasses in a celebratory…
What is essentially an ongoing, virtual professional networking event, the social media platform LinkedIn is an invaluable means of connecting to potential leads—or leads to leads—for your business. If you haven’t heard of it—you are not alone. Despite being one…
How much can you say in 140 characters? Ask Twitter’s hundreds of millions of active monthly users, and you’ll get your answer. Though not as widely-used as Facebook and Instagram, Twitter serves a unique niche in the social media community…
What started as an iOS-exclusive app for showcasing and sharing photos has grown to be one of the most influential social media networks in the world. As of April 2017, Instagram had 700 million monthly active users—400 million of whom…
It’s no surprise that Facebook is the number one social media platform that businesses effectively use to expand their consumer reach. This coincides with the fact that more than 1.8 billion people use Facebook—the largest social media network in the…
When you hear the phrase “Memorial Day Weekend,” what comes to mind? Three days off of work or school, scoring big with retail sales, sunbathing on the beach, boating on the lake or barbecuing in the backyard? Daydreaming about these…
Among the arsenal of strategies that you can utilize to improve your website’s search engine optimization (SEO), is the use of back links. One of the most commonly talked about concepts in the world of SEO, a back link refers…
In most aspects of life, diversity is generally regarded as a positive concept: diversity among people, diversity in your investment portfolio—and even diversity when it comes to digital marketing. The idea is that having several diverse components working to your…
In any new situation you enter, it can help if you know exactly what you are getting into ahead of time. At McNutt & Partners, there is a standard process we follow with every new client we start working with…