Thoughts & insights from McNutt & Partners.
For a business, word-of-mouth among consumers can be a powerful and influential force. Your business is nothing without customers to support it, so what they say about you ultimately means more than any stellar copy on your website or top-notch…
Though it may seem secondary to tasks like selecting a web domain or setting up your social media accounts, choosing a logo that proudly displays your company’s colors is fundamental to consumers being able to recognize, associate with and relate…
Maintaining a regular blog is not only an ideal way to connect with your prospective customer base and showcase your expertise in your industry, but from an SEO standpoint, it can be critical to getting the results you want for…
If you want to make your web content more likely to come up in a search on Google or other search engines, then choosing the right SEO keywords can help your content become more visible and rank above your competitors.…
If you manage a website, you likely use some form of content management system to do so. Put simply, a content management system is a computer application that allows you to create and modify digital content. A content management system…
Video is currently the fastest-growing marketing medium and makes up the majority of consumable content on the internet today. In fact, it is estimated that web-based video traffic will make up 82 percent of all consumer internet traffic by 2020—up…
If you want to capture the attention of your clients while branding yourself as a technological innovator among your competitors, augmented reality is a tool that you should consider adding to your marketing arsenal. Last week, we defined augmented reality…
Augmented reality is not a new concept, but its applications in the world of business are still in a developing stage and are on the edge of seeing tremendous growth as far as their frequency and types of uses. You’ve…
Social media as an advertising strategy is an organic way to grow your business and expose it to new potential consumers at low to no cost. Once you have a solid following on your social media channels, it can do…
Cultivating a consistent overall image for your brand is critical to ensuring recognition among your consumers. We live in a visual world, and making sure your business has a defined graphic presence will help you when it comes to attracting…
With paper becoming a thing of the past in terms of bills, banking, product ordering, personal photographs and so many other significant parts of our lives, we are now able to access all of that simply by turning on a…
As a business in today’s world, having a strong and engaging online presence is absolutely critical to your success. Whether you are just now creating your online identity, or whether you are taking time to reevaluate it, organizing your online…