Our Blog
Thoughts & insights from McNutt & Partners.
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…
Happy 2018! As we flip our calendars into the New Year, many of us are thinking about what we can do to make this year the best year yet. It’s that mentality that leads gyms to be full the first…
The main event of the holiday season is here—merry Christmas from McNutt & Partners! However you spend your holiday season—whether it is celebrating Christmas, Hanukkah, Kwanza or anything else—most of us will agree that at the foundation of the holidays…
Garnering local, online reviews of your business is helpful from both an SEO standpoint, and for boosting your brand’s credibility in the eyes of other potential customers. With building a solid online presence being more significant than ever for a…
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
It’s Thanksgiving Week 2017, and that can mean vastly different things to different people. For some, having the tail end of the week off of work is a welcome reprieve from the regular schedule. For others, Thanksgiving may be a…
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
For some of us, Halloween is just another date on the calendar. For others, however, it’s an event—a chance to go all out with DIY spooky decorations, mountains of candy and treats, scare-inciting haunted houses and of course—costumes. From the…