Like all technology, your website won’t stand the test of time unless you take time to update it. That beautiful website you had built for your brand five years ago may still be beautiful, but over time it needs maintenance beyond just its appearance. There are many ways a website should be regularly maintained, but here we’re focusing on one related to SEO, or search engine optimization. Keeping your website’s SEO content relevant is a task that comes with the passage of time.
Remove or update outdated content
Google likes to see fresh content. Your website users like to see fresh content. So it makes sense that one of our tips for keeping your website’s SEO content relevant is—you guessed it—adding fresh content! Make it a point to remove or update content that is outdated or no longer relevant. This includes checking all of your website’s internal and external links to make sure the pages they are directing to are still working and pertinent.
Check your internal links
Speaking of links, establishing a solid network of internal links within your website structure is an important part of SEO. Google uses internal links to navigate throughout your website. For example, say you have a blog about “things to do in the summer,” that mentions “road trips.” You previously wrote a blog about the “top 10 road trips” in your area. Then, in the “things to do in the summer” blog, you would want to link to the “top 10 road trips” blog upon mention of “road trips.” Make sense? In fact, we linked to eight of our existing blogs in this post alone!
Check your existing internal links to ensure they are all working, and add more internal links to beef up your website’s SEO credibility.
Brush up on keywords
In terms of SEO copywriting, it’s all about the SEO keywords! Along with societal preferences and even language, keywords evolve. That means when keeping your website’s SEO content relevant, you may need to update your keywords from time to time. Updating could also come as a result of your brand’s focus shifting as to what search terms you would like to rank for.
Make sure each article is distinct
When creating content for your website over a long period of time—we’re talking years—it’s inevitable that some of your blog entries may inadvertently start to resemble one another. When you sit down to do a refresh on your website’s SEO content, look for blogs and their keywords that may be a little too similar. Even if they are distinct to you, Google may read them as similar. This is actually referred to as “keyword cannibalization.” This happens when two entries on your website are competing against one another for rankings, which is counterproductive.
Add details you may not have used before
We’re all busy, and sometimes we just do the bare minimum when it comes to optimizing our website content for search. If you’re doing an annual overhaul though, take time to implement some SEO strategies that you may not yet be taking advantage of. For example, you may be identifying keywords in your copy, but you can also assign keywords to your images. Or maybe you haven’t been selecting categories and tags for your content. Do some research into the additional tools that are available to you, and incorporate them into your regular routine when posting content to your website.
Let your agency help!
The best way to keep up with keeping your website’s SEO content relevant? Let us do it for you! Our team of SEO strategists stays up to date with the most current ways to keep your content ranking highly.
Keeping your website’s SEO content relevant is important for having a better chance at maintaining a solid spot in Google’s search rankings. Don’t wait—let’s get started now!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.