According to Statista, 8.4 billion digital voice assistants are in use worldwide. That’s more voice search devices in the world than there are people! This continuous rise of voice search optimization presents challenges and opportunities. Let’s take a look at…
It’s that time of year—time to dim the lights, curl up on the couch and pick out a movie that may have you scared to go to sleep. Happy Halloween! In honor of the holiday, we’ve retooled some of our…
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
Fresh industry stats. The latest company updates. A groundbreaking discovery in your field. Whatever it is you are highlighting on your brand’s blog, the goal is to always provide useful information and a fresh perspective. After all, rehashing stale content…
When onboarding our clients to navigate the ever-changing (and often overwhelming) social media marketing landscape, we’ve noticed some common themes regarding the initial questions and concerns they have. We’ve narrowed those down here with these FAQs about using social media…
Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
Like all technology, your website won’t stand the test of time unless you take time to update it. That beautiful website you had built for your brand five years ago may still be beautiful, but over time it needs maintenance…
Change can happen at any time. The turn of the new year, however, is typically a standard checkpoint for inciting change we would like to see in our lives. At McNutt & Partners, we like to see change that involves…