The internet is a vast place. Ever heard the term “going down the rabbit hole”? That’s when you take a deep dive into the chasms of the World Wide Web—and you keep going…and going…you get the idea. With so much content out there, it kind of makes you wonder—as business, is anyone seeing your digital content? If people are seeing it, how do you know they’re seeing it? Knowing if people are seeing your digital content is important in order to reinforce what’s working in your marketing strategy—and to do away with what isn’t.
Why it’s important to know
This may seem like a “duh” moment, but we should reiterate the importance of people actually seeing and consuming the content that you put online on behalf of your business. You’re creating and putting it out there for a reason, whether your goal is to drive leads to your website, gain more followers, or attract traffic to your storefront. If people aren’t seeing your content, then your time and efforts are wasted—and you’re no closer to reaching your goal.
Ways to know if people are seeing your digital content
There are a few telltale signs that can indicate whether or not people are seeing your digital content.
If people are engaging with your content, then they are obviously seeing it and consuming it. Engagement can come in the form of likes, shares, follows, comments, and email signups and beyond.
Increased web traffic
Noticing more visitors to your website? It could be an indication that more people are seeing your digital content! Resources like social media, Google ads and email blasts can serve to drive traffic to your website. If your website is experiencing increased traffic, then that means more people are finding out about your brand—one way or another.
This is the most technical and concrete way to know whether internet users are laying eyes on your digital content. Analytics offered by platforms like Google, Facebook, MailChimp, etc. tell you literally how many users interacted with your content through any given time period. Analytics can get specific with categories like link clicks, opens, time spent on website and much, much more.
Word of mouth
Another way to know that people are seeing your content online? They’re telling you! A customer walks into your store and asks about an offer they saw on social media, a colleague compliments your recent website overhaul, a stranger leaves a review about how easy your app is to use. Word of mouth is one of the most tried and true forms of advertising—and in this case, receiving feedback on your digital efforts.
If people aren’t seeing your content, what can you do?
If you’re not getting good feedback from any of these indicators, it may be time to employ a new digital marketing strategy. Efforts like cross-platform promotion, paid digital ads and consistent dissemination of content are ways that can help you communicate your messages to larger online audiences and in turn—drive sales.
No one wants to be yelling into a void, and sometimes on the internet it can feel that way. After all, you’re competing with multitudes of memes, cat gifs and TikTok challenges. Knowing how to determine whether people are seeing your digital content can show you whether or not your marketing strategies are proving effective—and in turn provide you peace of mind!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.