10 Places to Put a QR Code (Where It May Actually Be Helpful)

QR codes. Whether you’ve consciously paid much attention to them or not, you’ve seen them everywhere. These black-and-white squares can be useful tools to incorporate into your marketing strategy, but only when done so with thought and intention. In other…

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Why Your Page Content Matters When Running Social Media Ads

Social media is a relatively new medium for advertising that has already proven its effectiveness for marketers. It’s immediate, it’s trackable, and it’s comparatively pretty cost-efficient to some other marketing options. Setting up a social media ad and pressing “go”…

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Marketing for Customer Retention: It’s Not Always About New Leads

By definition, “marketing” is the act of “promoting, selling and distributing a product or service,” according to Merriam-Webster. We tend to think of that process geared toward an audience of fresh faces who have never interacted with our brands before.…

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