You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…
Need we say it again? Times have changed in 2020. Society is finding new ways to operate in nearly every capacity in an effort to curb a viral spread. Obviously, one of the most significant ways things have changed involves…
The internet is a vast place. Ever heard the term “going down the rabbit hole”? That’s when you take a deep dive into the chasms of the World Wide Web—and you keep going…and going…you get the idea. With so much…
Most of us are home-bound, limiting our connection to the outside world to that of our digital screens. As a business, you still want to maintain communication with your followers during this time via digital means like social media and…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…
Ever made a paid Facebook post? Ever had your ad rejected due to “too much text?” Facebook’s ad text rule has evolved over the years. The way that advertisers once measured whether their ads had too much text for Facebook’s…
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…
The dawn of a new decade is upon us, and that begs time for both reflection into the past and anticipation for what’s to come. Heading into 2020, we’re more connected than the human race has ever been—and most of…
The week of precariously fried turkeys, awkward family interactions and food comas coupled with stretchy pants is here for another year. During Thanksgiving week, we throw around the word “thankful” pretty often. “I’m thankful for my family.” “I’m thankful for…
It’s no secret that for most, the appeal of social media is the gratification they receive from the reactions of others. But what if that factor was eliminated altogether? Recently, Facebook and Instagram introduced the idea of hiding likes on…
Since the dawn of man, storytelling has been ingrained in us as human beings. From cave paintings to circles around the campfire, our venues for telling stories have varied through the millennia. It’s no surprise that today we are seeing…
A bright idea is the first step to making your business dreams a reality; however, don’t let that bright light blind you. Going into business without a solid plan in place only serves to hurt you in the long run.…