Sometimes all you need is a sign. Well, take this as one! Owning and running a business is likely one of the busiest tasks a person could ever take on. When being engulfed in the day-to-day operations, sometimes delegating to others is all you can do to stay sane. Not to be biased, but we believe marketing is an excellent category to be delegated. Find out why with these signs that it’s time to hire a marketing agency.
Your social media pages have been neglected.
Dusting cobwebs off your social media pages lately? Maybe it’s been a few months or—gasp—even a year since you’ve posted? Or maybe you’re on Facebook, but you’re interested in establishing a presence on other social media platforms. It’s a sign! Maintaining an active, consistent social media presence is critical for businesses in today’s social media-obsessed society.
Your website hasn’t been updated.
Same story. If you can’t find the time to update your website on some sort of consistent basis, then it might be time to hire a marketing agency. A current, updated website isn’t only important to keep your audience engaged, but search engines like Google will be more inclined to prioritize your site in search considering it displays fresh content on a regular basis.
Your website isn’t getting enough traffic.
Maybe you’re doing a great job updating your content, but for some reason, you’re still not putting a dent in your web traffic numbers. There could be a multitude of reasons for this, and as a business owner, you don’t have time to delve into them. Your agency would be happy to help!
People can’t find your brand online.
A strong digital presence is a must these days. If people are having trouble locating your brand’s assets online, then it’s likely time to call in the experts for some SEO strategizing.
You feel the need to rebrand, but you don’t know how.
In need of a brand refresh? Feel like your current branding no longer appropriately represents your business? It could be as simple as updating your logo, but often there’s much more to consider. An agency can guide you through the process of rebranding and ensure a smooth transition.
There’s been a change to your business model.
A change in the way your business operates often indicates the need for a change in your brand strategy. This could mean a reevaluation of your current marketing efforts—another sign that it’s time to hire a marketing agency.
Current marketing strategies aren’t proving effective.
If your current marketing efforts are falling short, it may help to enlist a set (or sets) of fresh eyes for help. An agency can help you audit your existing marketing efforts and make suggestions for improvement.
You’re currently not doing any marketing at all.
Perhaps the most obvious sign that it’s time to hire a marketing agency—the fact that you need to start marketing! Getting started with the support of an agency can help the process be less intimidating, while also connecting you with the resources you need to be successful in your efforts.
Summary
Running a business is overwhelming enough, let alone introducing marketing into the mix. An agency can help alleviate the burden so that you can go about your day-to-day tasks uninterrupted.
When you decide it’s time to hire a marketing agency, we’ve got a suggestion: us! Did you know that McNutt & Partners is a full-service marketing agency? Working with us, you get access to an entire team of professionals, from graphic design, to web development, to copywriting—and beyond. We’d love to start a conversation!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334-521-1010, or visit our contact page.
