A backlink—or an external backlink—is when another site links to your website within their content. This is an authentic way to generate more traffic to your brand’s site, as backlinks are an SEO technique that increases your search engine rankings.…
It’s 2025—we live in a world of technology and digital influence. When creating your brand, using online platforms is vital to reach a large audience. There are many ways to create a successful strategy, including using these digital marketing tools…
Also known as “split testing,” A/B testing is an evaluation strategy that can improve your digital marketing campaigns. If you want to drive customer engagement, improve your ROI and start conversations, keep reading to learn how this testing can benefit…
Love. Laughter. Romance. We’re two days away from Valentine’s Day. Is watching your sweetheart’s favorite rom-com on your agenda? Watch like never before with these six valuable marketing lessons to learn from a rom-com fresh on your mind! Know your…
We’re winding down the year and preparing for a new one. As such, it’s time for yet another favorite annual tradition: reflection! Let’s take a minute to see what we’ve learned and shared with McNutt & Partners' Top 10 Blogs…
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
QR codes: we see them everywhere these days. Brochures, restaurant tables, checkout counters—these black-and-white squares have found their places in our everyday lives. If you need to create a QR code, it’s not difficult to do so. In fact, there…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Reflection is the name of the game during the last week of the year. We’re happy to have a wealth of positive experiences, forward progress and thoughtful memories to reflect on as we say, “Adios” to 2022 and usher in…
Happy Halloween! It wouldn’t be the spookiest day of the year without an appropriately-themed blog topic from us here at McNutt & Partners. Social media shouldn’t be a scary place, but it can be! Here are a few times to…