Thoughts & insights from McNutt & Partners.
Before Instagram blew up in popularity, there was just one type of account—whether you were using it for personal or business purposes. In 2016, Instagram introduced the “professional account” as an option, and it opened up a whole lot of…
For centuries, human beings have been doing business. Whether in ancient Greece or in 2020, one thing remains the same—businesses don’t exist without sales. With sales being a staple for a successful business, the way businesses and marketers have solicited…
Digital marketing is somewhat of a domino effect. Multiple strategies build upon one another to lead to the eventual goal of driving leads to your business—leads that will hopefully turn into sales. Think of social media content as the first…
It’s a four-letter word with a negative connotation (no, not THAT one). Spam—and we’re not talking about the canned meat. Anyone with an email address knows that try as you might, it’s impossible to keep solicitors out of your inbox.…
They say you shouldn’t mix business with pleasure. On social media, however, the line between the two has the opportunity to get a bit more muddled. Sharing personal content to your business pages is something we encourage our clients to…
Creating accounts online is your ticket to all kinds of access. Concerts. Groceries. The wide world of Amazon. To create an account, you need two critical pieces of information: a username and password. When you’re in the moment, and you…
Running a Facebook business page is, more often than not, a team effort. That’s why Facebook allows you to assign roles to multiple users—each role hailing its own set of permissions or allowable actions. From full access to a simple…
At its core, blogging is text on a web page. But it has the opportunity to be so much more than that. A way to communicate with your brand followers. A platform to make a dent in your SEO. Even…
Most of us are home-bound, limiting our connection to the outside world to that of our digital screens. As a business, you still want to maintain communication with your followers during this time via digital means like social media and…
To some people, it doesn’t make a whole lot of sense. But that’s just how Facebook operates. Unlike other social platforms where you log into your business account with a username and password, Facebook is a little different. On Facebook,…
Local businesses are reeling in the wake of COVID-19’s quick spread across the globe. From restaurants closing dining rooms to distilleries brewing hand sanitizer instead of booze, we’ve noticed it right here in our community, mirroring what’s happening in local…
Things are weird right now. Grocery store shelves are empty and exposed, sports exist only in replays, and significant life events—from weddings to graduations—are being put on hold. A global pandemic restricts our ability to safely interact with one another…