5 Copywriting Trends To Know in 2024
In a world where AI is thriving, a good way to help your brand and message stand out boils down to one common theme: keep it human. With these five copywriting trends to know in 2024 in your wheelhouse, your…
5 Times Less Is More When It Comes to Marketing Copy
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
McNutt & Partners’ Guide to Character Counts for Social Media Bios
You’ve been familiar with biographies since you were young. In elementary school, we read biographies, wrote autobiographies and otherwise became pretty well-acquainted with the art of biographical material. Social media platforms also give us space for biographies, more aptly named…
A Closer Look at Our Copywriting Services
You may not initially think of writing when it comes to marketing. However, copywriting plays a big role in the ads you see around you every day—from billboards to social media to Google searches and beyond. We’re taking a closer…
6 Tips for Selecting Linked Text In Your Digital Copy
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
Marketing Defined: Keyword Stuffing and Why You Shouldn’t Do It
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
6 Quick Tips for Writing Your Google My Business Description
Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…
Who Can Help? Explaining Our Roles on the McNutt & Partners Team
As a full-service marketing agency, we wear lots of hats. Graphic designers. Brand consultants. Your go-to phone call when your website crashes. With all of those services at your disposal, do you know who to contact depending on what you…