Holidays present the ideal opportunity for marketers to unite with consumers around a common date on the calendar. From the Fourth of July to Christmas, celebratory days are a gimme in the marketing world. There’s one holiday, however, that is…
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…
Our assigned generations serve to categorize us among others who have shared and continue to share the same cultural experiences that we have along the timeline of human existence. Right now on that timeline, we are watching Baby Boomers retire,…
Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
Years ago, thanks to tech giant Apple, we got used to hearing the phrase, “There’s an app for that.” Now, that phrase is literally a reality for almost every human need imaginable. In 2017, there were about 2.8 million available…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…
Organization is critical to any business’s smooth operation, but so is making sure that the organizational tools you employ are optimal for your business’s particular needs. With more than 30 clients’ social media accounts and more than 75 websites to…
The start of any relationship—both personal and professional, can come with a bit of hesitation from both parties involved. It’s a natural part of anticipating what will come next—and how each of you will react in different situations. Ideally, both…
Lorem Ipsum. Say what? If you’ve ever looked at a website theme, a stock graphic, a pre-made page layout, etc., you’ve probably seen something like the following: "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt…