Remarketing is something consumers encounter every day in the digital landscape. Put simply, remarketing is a tool that uses a web user’s past online actions to determine which ads to show to that user next. The benefits of remarketing for…
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…
Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…
If you’ve ever sent a text or an email, you get it. Sometimes, words just aren’t enough (or are just too much) to convey the thought you are trying to get across. Time to enlist the help of our little…
Most of us are home-bound, limiting our connection to the outside world to that of our digital screens. As a business, you still want to maintain communication with your followers during this time via digital means like social media and…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
We’re fully immersed in the holiday hubbub and everything that comes along with it. Prepping your recipe list for yuletide gatherings. Deciding whether your best ugly Christmas sweater is worth repeating at this year’s office party. Shopping for family members…
The week of precariously fried turkeys, awkward family interactions and food comas coupled with stretchy pants is here for another year. During Thanksgiving week, we throw around the word “thankful” pretty often. “I’m thankful for my family.” “I’m thankful for…
As technology advances, so does the way that marketers can opt to serve up advertisements to brand followers and potential leads. Though traditional marketing forms still serve their respective roles, today it’s all about what can not only capture attention,…
The days of deciding between “Sincerely” or “Yours truly,” are over. In today’s digital environment, we have much more to consider when it comes to signing off on our correspondence. In a business setting, your email signature can make the…
A bright idea is the first step to making your business dreams a reality; however, don’t let that bright light blind you. Going into business without a solid plan in place only serves to hurt you in the long run.…