It’s no secret that for most, the appeal of social media is the gratification they receive from the reactions of others. But what if that factor was eliminated altogether? Recently, Facebook and Instagram introduced the idea of hiding likes on…
Since the dawn of man, storytelling has been ingrained in us as human beings. From cave paintings to circles around the campfire, our venues for telling stories have varied through the millennia. It’s no surprise that today we are seeing…
A bright idea is the first step to making your business dreams a reality; however, don’t let that bright light blind you. Going into business without a solid plan in place only serves to hurt you in the long run.…
Even if you don’t know what remarketing is as a technical term, you’ve more than likely already encountered it—and continue to encounter it every time you turn on your computer or unlock your smartphone. Sure, we’ve all been annoyed by…
Since humans first started communicating with one another, the nature of language has always been determined by both ability and situational need. Ability, meaning the means through which people are able to communicate. Situational need, meaning the way humans communicate…
Outdoor advertising has gone hand-in-hand with capturing the attention of drivers for decades. Also called out-of-home advertising (OOH), this form of marketing to the masses involves conveying a message on a large scale—in this case specifically, we’re talking about billboards.…
As we seemingly live and breathe online, it’s no surprise that the world of all-things-digital is thriving. In fact, our time spent online increased by 20 percent in the past year, according to the study we are about to delve…
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…
You’re scrolling through Instagram, and your scroll goes a little something like this: friend’s new baby, what friend had for lunch, birthday shout out, clothing ad, vacation photo, the same friend’s new baby in a different outfit…sound familiar? We’re human,…
As human beings, storytelling is inherent to our way of life. It is a phenomenon that has not only bonded us from generation to generation—dating back to cave paintings—but one that unites us across cultures. That being said, the way…
Long lines, stampeding shoppers and huge hauls are a few common associations with the Friday after Thanksgiving—the busiest shopping day of the year for retailers, otherwise known as Black Friday. Though leaving the house at midnight to be among the…