8 Quick Tips for Writing Google Ads Copy
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…
The Evolution of Email Etiquette: How We Interpret Emails in 2020
The dawn of a new decade is upon us, and that begs time for both reflection into the past and anticipation for what’s to come. Heading into 2020, we’re more connected than the human race has ever been—and most of…
8 Reasons to Be Thankful for Digital Marketing
The week of precariously fried turkeys, awkward family interactions and food comas coupled with stretchy pants is here for another year. During Thanksgiving week, we throw around the word “thankful” pretty often. “I’m thankful for my family.” “I’m thankful for…
Our Opinion: Hiding Likes on Social Media Will Affect Business Pages, but to What Degree?
It’s no secret that for most, the appeal of social media is the gratification they receive from the reactions of others. But what if that factor was eliminated altogether? Recently, Facebook and Instagram introduced the idea of hiding likes on…
Digital Storytelling: Comparing Social Media Story Platforms
Since the dawn of man, storytelling has been ingrained in us as human beings. From cave paintings to circles around the campfire, our venues for telling stories have varied through the millennia. It’s no surprise that today we are seeing…
Using SWOT Analysis to Make Smart Business Decisions
A bright idea is the first step to making your business dreams a reality; however, don’t let that bright light blind you. Going into business without a solid plan in place only serves to hurt you in the long run.…
What is Remarketing? The Benefits of Remarketing for Businesses
Even if you don’t know what remarketing is as a technical term, you’ve more than likely already encountered it—and continue to encounter it every time you turn on your computer or unlock your smartphone. Sure, we’ve all been annoyed by…
Online Linguistics: Exploring the Origins of Internet Slang
Since humans first started communicating with one another, the nature of language has always been determined by both ability and situational need. Ability, meaning the means through which people are able to communicate. Situational need, meaning the way humans communicate…
7 Benefits of Digital Billboards
Outdoor advertising has gone hand-in-hand with capturing the attention of drivers for decades. Also called out-of-home advertising (OOH), this form of marketing to the masses involves conveying a message on a large scale—in this case specifically, we’re talking about billboards.…
Digital Dollars: Digital Ad Revenues Soar to Record-Breaking Highs
As we seemingly live and breathe online, it’s no surprise that the world of all-things-digital is thriving. In fact, our time spent online increased by 20 percent in the past year, according to the study we are about to delve…
Operation Marketing: 8 Components of an Effective Marketing Strategy
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
10 Digital Marketing Misconceptions to Shed this Spring
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…