Thoughts & insights from McNutt & Partners.
The decision to rebrand your business can come as a result of many factors. Whether your business is legally changing shape, or you’re just ready for something new, rebranding can be a great way to attract interest. Assuming your rebrand…
We all make mistakes. The idea though is to take those mistakes and learn from them in an effort to a) avoid making them in the future and b) do whatever you were doing in more efficient or productive way.…
As a business owner, your goal is to present a product or service to the world that makes your customers’ lives easier. Taking that a step further, the way you allow your customers to procure the products or services you…
It’s been almost two years since the onset of the COVID-19 pandemic. We know many aspects of the world have changed since that time. It’s no surprise social media is one of those global phenomena that has experienced marked changes.…
Your brand has started a blog. Great job! Now, how to get the word out? Posting fresh content to your blog on a consistent schedule is great, but posting and crossing your fingers that people find it is not necessarily…
Instagram has definitely made its mark on the world since it launched in 2010. Since its inception, the social media staple has made words like “filters,” “stories” and “reels” take on whole new meanings. As it’s integrated into the daily…
They say not to judge a book by its cover. But sometimes that’s all we have time for! The equivalent of judging a book by its cover when it comes to online content is judging a blog by its title.…
You’ve set up social media pages for your business. Great news! So…now what? When crafting effective messaging for your branded social media pages, you don’t want to feel like you’re just shouting into a void. Social media is a two-way…
Ever Googled a business looking for its website, and all that pops up is a Facebook page? Sometimes when establishing a digital presence, business owners may simply create a Facebook page and call it a day. However, we’re here to…
Read that title again. There is a key phrase there that you should focus on. Quality social media content. A successful social media strategy isn’t about just throwing everything that you have against the wall and hoping that it sticks.…
Social media is its own frontier, and frontiers can be intimidating! Understanding social media and itsimplementations for marketing can be a task. To help, we’ve got a few metaphors to describe social media here to make it less overwhelming. Keep…
When onboarding our clients to navigate the ever-changing (and often overwhelming) social media marketing landscape, we’ve noticed some common themes regarding the initial questions and concerns they have. We’ve narrowed those down here with these FAQs about using social media…