Thoughts & insights from McNutt & Partners.
Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
It’s that time of year again—when red, white and blue becomes our country’s dominant color scheme, when hot dog and burger buns appear in bins by the numbers in the front of grocery stores, and when we all become patriotic…
The innate desire to showcase one’s products and/or services for sale in an effort to be successful is one that dates back to the marketplaces of antiquity. For example, evidence suggests that Umbricius Scauras of Pompeii, circa 35 C.E., had…
Years ago, thanks to tech giant Apple, we got used to hearing the phrase, “There’s an app for that.” Now, that phrase is literally a reality for almost every human need imaginable. In 2017, there were about 2.8 million available…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
In a web-obsessed world, it makes sense in terms of marketing to showcase your brand where your current and potential followers are already looking. Cue the benefits and necessity of digital marketing to stay ahead in today’s fast-paced media environment.…
Sure, Memorial Day is a cause for a day off of work. But how often do you stop to reflect on why that is the case? Memorial Day was established as a day to honor the memory of all of…
Google keyword rankings have long been a critical component of SEO, and marketers have thus used them as their main measurements of success. However, semi-recent Google updates have made it more difficult for markets to pinpoint direct correlations between these…
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
They birthed us, they reared us, they put up with us and they still love us—moms are pretty amazing! This week, Americans are gearing up for our annual celebration of all things maternal—Mother’s Day on May 13. With restaurant reservations…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…