Thoughts & insights from McNutt & Partners.
It never hurt anyone to be organized. In WordPress, the content management system that McNutt & Partners uses to manage the content on our clients’ websites, organization comes in the form of categories. Categorizing your blog posts in WordPress is…
Though other social media giants like Twitter, Snapchat and YouTube have commanded the attention of the world in the past decade-plus, Facebook remains at the top of the social media social strata. Having a Facebook account to represent your brand…
If your brand is currently cultivating an Instagram account—great! Along with Facebook and YouTube, Instagram is among the top-used social media platforms in the world. Social media users respond better to images than text, and after all, Instagram is an…
Your website is a dynamic, ever-changing tool at your disposal that serves to let the world know about your brand—or at least it should be. If the content on your site is sitting stagnant and has been for some time,…
Having a stockpile of online customer reviews on your business benefits you in several ways—from revealing the positive interactions customers have had with you, to boosting your digital relevance in the eyes of Google and other search engines. Addressing less-than-ideal…
It’s that time of year again—when red, white and blue becomes our country’s dominant color scheme, when hot dog and burger buns appear in bins by the numbers in the front of grocery stores, and when we all become patriotic…
The innate desire to showcase one’s products and/or services for sale in an effort to be successful is one that dates back to the marketplaces of antiquity. For example, evidence suggests that Umbricius Scauras of Pompeii, circa 35 C.E., had…
Years ago, thanks to tech giant Apple, we got used to hearing the phrase, “There’s an app for that.” Now, that phrase is literally a reality for almost every human need imaginable. In 2017, there were about 2.8 million available…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
In a web-obsessed world, it makes sense in terms of marketing to showcase your brand where your current and potential followers are already looking. Cue the benefits and necessity of digital marketing to stay ahead in today’s fast-paced media environment.…
Sure, Memorial Day is a cause for a day off of work. But how often do you stop to reflect on why that is the case? Memorial Day was established as a day to honor the memory of all of…
Google keyword rankings have long been a critical component of SEO, and marketers have thus used them as their main measurements of success. However, semi-recent Google updates have made it more difficult for markets to pinpoint direct correlations between these…