Thoughts & insights from McNutt & Partners.
Your logo is a visual representation of your brand’s persona, acting as a means of association between consumers and your product or service. With such an important role to play, it’s critical that your logo always looks its best—whether it’s…
One of the most difficult parts about posting content to your social media pages on a consistent basis is coming up with ideas. Sure, a great idea may strike you here and there, but when it comes down to filling…
It’s been almost five months since restaurants and shops started shuttering their doors, face masks became the newest fashion accessory and hand sanitizer elevated to elite status, no longer an item that’s just casually passed on the shelves in Walmart.…
Maintaining consistency in your brand’s design instills a sense of comfort in your clientele. It makes you recognizable and trusted—both of which are critical qualities to generating and maintaining a following. One way to make sure that your design stays…
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
If you’ve ever sent a text or an email, you get it. Sometimes, words just aren’t enough (or are just too much) to convey the thought you are trying to get across. Time to enlist the help of our little…
The internet is a vast place. Ever heard the term “going down the rabbit hole”? That’s when you take a deep dive into the chasms of the World Wide Web—and you keep going…and going…you get the idea. With so much…
“Are you on social media?” It’s a common question these days. However, the more critical query is “Are you using social media?” Having a social media account vs. using a social media account are two different concepts. If you’re using…
Using YouTube for marketing is a smart way to reach the video-obsessed masses—which comprises the vast majority of people browsing the internet today. Populating a YouTube channel with content for your brand provides yet another way for you to be…
No, it’s not Christmas—but we’re making our wish list early! If we could rule the social media realm, these factors would already be at play. Maybe by putting this out into the world someone will hear our concerns? Hey, it’s…
Before Instagram blew up in popularity, there was just one type of account—whether you were using it for personal or business purposes. In 2016, Instagram introduced the “professional account” as an option, and it opened up a whole lot of…
For centuries, human beings have been doing business. Whether in ancient Greece or in 2020, one thing remains the same—businesses don’t exist without sales. With sales being a staple for a successful business, the way businesses and marketers have solicited…