Thoughts & insights from McNutt & Partners.
Let’s be clear. We think social media is a must these days for Every. Type. Of. Business. There are some businesses, however, for which social media is not only a must, but the sole, main or most effective form of…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
How do you feel when you hear the word “blog”? Excited? Intrigued? Intimidated? Blogging has been on the map as an effective platform for creating digital content for some time now; however, every now and then it’s a good idea…
Where there is room for success and error, there is a gray area where myths thrive. It’s no different in the world of social media marketing. With every post, new user and timeline scroll, social media is evolving. While that…
Having a Facebook page for your business is all but a necessity in today’s consumer climate. But what if your business has multiple locations? Facebook offers a way to have multiple “location” pages connected to a main “parent page” representing…
It’s time. Time to open up the windows, dust off the shelves and smell the (figurative or real) flowers. It’s spring! Feeling like your social media content has gone stale over the dark, cold days of winter? There’s nothing like…
Last week we highlighted a few of the factors that affect Facebook’s algorithm, which determines how your content is shown across the Facebook network. With organic reach being limited, it’s not entirely effective to simply post content to Facebook and…
You make a Facebook post and BAM! Your content is now broadcast to the world. Well, not exactly. Facebook’s uses its infamous algorithm to determine how it shows content to its users. And thanks to the algorithm, the potential reach…
Like all technology, your website won’t stand the test of time unless you take time to update it. That beautiful website you had built for your brand five years ago may still be beautiful, but over time it needs maintenance…
All email users have seen them in their inboxes. Maybe it’s after you attended an event, or perhaps after you made a purchase. They tend to go something like this: “Let us know how we did!” or “We want your…
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
Last year threw us a curveball that none of us could have predicted. The result in the marketing world was that many of the trends defining where marketing was heading were rapidly accelerated, if not immediately pushed in that direction.…