Thoughts & insights from McNutt & Partners.
With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…
Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…
Small businesses have the chance to make a big impact on social media. However, navigating these global platforms with literal billions of users can sometimes leave small business owners feeling, well, pretty small. A recent experience on Instagram had us…
Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…
Let’s be clear. We think social media is a must these days for Every. Type. Of. Business. There are some businesses, however, for which social media is not only a must, but the sole, main or most effective form of…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
How do you feel when you hear the word “blog”? Excited? Intrigued? Intimidated? Blogging has been on the map as an effective platform for creating digital content for some time now; however, every now and then it’s a good idea…
Where there is room for success and error, there is a gray area where myths thrive. It’s no different in the world of social media marketing. With every post, new user and timeline scroll, social media is evolving. While that…
Having a Facebook page for your business is all but a necessity in today’s consumer climate. But what if your business has multiple locations? Facebook offers a way to have multiple “location” pages connected to a main “parent page” representing…
It’s time. Time to open up the windows, dust off the shelves and smell the (figurative or real) flowers. It’s spring! Feeling like your social media content has gone stale over the dark, cold days of winter? There’s nothing like…
Last week we highlighted a few of the factors that affect Facebook’s algorithm, which determines how your content is shown across the Facebook network. With organic reach being limited, it’s not entirely effective to simply post content to Facebook and…
You make a Facebook post and BAM! Your content is now broadcast to the world. Well, not exactly. Facebook’s uses its infamous algorithm to determine how it shows content to its users. And thanks to the algorithm, the potential reach…