Happy New Year: 20 Marketing Goals for 2020
It’s all in the name. The new year is a time for a new perspective on things. Not only did we just start a new year, but we just started a new decade! That means double the excitement for a…
It’s all in the name. The new year is a time for a new perspective on things. Not only did we just start a new year, but we just started a new decade! That means double the excitement for a…
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Last week, we talked about the extreme return on investment that email marketing yields and the fact that it is still a powerful marketing strategy despite that some question its relevancy. Not only can email marketing make a significant impact…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…
You may think it’s too early to be thinking about candy hearts and red roses—but think again. Valentine’s Day can be prolific for marketers, which means the time to start thinking about your Valentine’s Day marketing strategies is now. Whether…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…