A backlink—or an external backlink—is when another site links to your website within their content. This is an authentic way to generate more traffic to your brand’s site, as backlinks are an SEO technique that increases your search engine rankings.…
Embrace the vibrant summer and opportunities to capture your audience's attention in fun, meaningful ways. Here are 10 sizzling marketing ideas for summer to help your brand shine. Summer giveaway campaigns. Everyone loves free stuff, especially during the summer. Organize…
In today's digital landscape, where visual content pops up at every turn, audio marketing has emerged as a way to stand out. From radio spots to podcasts, audio marketing offers an intimate and personal connection that can leave a lasting…
With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
We’re winding down the year and preparing for a new one. As such, it’s time for yet another favorite annual tradition: reflection! Let’s take a minute to see what we’ve learned and shared with McNutt & Partners' Top 10 Blogs…
QR codes: we see them everywhere these days. Brochures, restaurant tables, checkout counters—these black-and-white squares have found their places in our everyday lives. If you need to create a QR code, it’s not difficult to do so. In fact, there…
Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…
Happy Halloween! It wouldn’t be the spookiest day of the year without an appropriately-themed blog topic from us here at McNutt & Partners. Social media shouldn’t be a scary place, but it can be! Here are a few times to…
Video is dominating social media, especially with the booming popularity of video-based platforms like TikTok rising to power during the pandemic. HubSpot recently ranked the top video marketing platforms in 2022, and you might be surprised to find who led…
Whether the idea of hiring someone to do your marketing is new to you, or you’re thinking about making a change, you likely have some questions about getting started with a marketing agency. We’re here to answer some of the…
Do you know what “QR” stands for when it comes to QR codes? “Quick Response.” That should give you an idea of the intent behind them! They serve to provide users a quick way to access a link via scanning…