It’s 2025—we live in a world of technology and digital influence. When creating your brand, using online platforms is vital to reach a large audience. There are many ways to create a successful strategy, including using these digital marketing tools our team at McNutt & Partners loves.
Design tools.
What makes someone stop scrolling and look at your brand? Your design. When creating ads, social posts or other content, designing a unique graphic is key to grabbing a viewer’s attention.
An effective way to create these graphics includes design tools such as Photoshop, Adobe Illustrator, Procreate and more. Programs like these allow you to use your skills to create a design and aid those with little graphic design experience to add a dynamic look to their content.
Social media platforms.
A large part of an integrated marketing strategy is utilizing social media platforms. By having a presence on platforms such as Facebook, Instagram, X, LinkedIn and more, you can generate a buzz around your business and actively engage with your audience.
Additionally, many social media platforms offer features tailored towards digital marketing. An example is the Facebook Ads Manager, where marketers can run ads and track their performance. Instagram and TikTok also allow companies to run ads through their platforms and set up store pages.
Content calendars.
Are you worried you’ll be too overwhelmed to post consistently? Digital marketing tools such as content calendars can help manage social content and integrate it with your social media platforms. This allows you to organize your feed, schedule posts, preview content and measure engagement.
Some apps built to do this include Gain, CoSchedule, HootSuite and more.
Analytics trackers.
Another key tool for helping your digital marketing is utilizing analytics trackers. From using Google Analytics to track your website traffic to social media analytics tools such as Facebook Audience Insights and Instagram account and ad insights, providing engagement metrics, these analytics can help improve your campaigns.
In a “nutt” shell
With this insight from our team, are you ready to let us expand your business online with the help of these digital marketing tools? Connect with us!
McNutt & Partners is a full-service advertising and digital marketing agency. Contact us today for your marketing needs! Call 334.521.1010, or visit our contact page.
