Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…
Let’s be clear. We think social media is a must these days for Every. Type. Of. Business. There are some businesses, however, for which social media is not only a must, but the sole, main or most effective form of…
Sometimes they say a little goes a long way. Sometimes they also say, time is money. When it comes to the six-second YouTube ad, both are true. It’s possible to say a lot in six seconds, when you opt for…
Where there is room for success and error, there is a gray area where myths thrive. It’s no different in the world of social media marketing. With every post, new user and timeline scroll, social media is evolving. While that…
Having a Facebook page for your business is all but a necessity in today’s consumer climate. But what if your business has multiple locations? Facebook offers a way to have multiple “location” pages connected to a main “parent page” representing…
It’s time. Time to open up the windows, dust off the shelves and smell the (figurative or real) flowers. It’s spring! Feeling like your social media content has gone stale over the dark, cold days of winter? There’s nothing like…
Last week we highlighted a few of the factors that affect Facebook’s algorithm, which determines how your content is shown across the Facebook network. With organic reach being limited, it’s not entirely effective to simply post content to Facebook and…
You make a Facebook post and BAM! Your content is now broadcast to the world. Well, not exactly. Facebook’s uses its infamous algorithm to determine how it shows content to its users. And thanks to the algorithm, the potential reach…
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
A fear of being on camera is one of the most common aversions known to man. Ironically, when it comes to social media content, images and videos featuring “real” people (i.e. the business owner, staff and customers) are the best-received.…
The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. The anatomy of a marketing social post is pretty simple—(and involves a lot fewer parts than the human body). Speaking of intimidating,…
Privacy settings on social media are there for a reason—so use them! Despite how much of a privacy wall you build for yourself, however, there is some information on social media that you can’t hide from the public. Knowing and…