Since it first hit our smartphones in 2010, Instagram has been known for its imagery. Cultivating perfectly-thought-out Instagram grids has been a goal for influencers, businesses and general Instagram user alike. During that time, many of us have discovered that…
Sometimes less is more. On Instagram, that may not always be the case! Instagram carousel posts (posts with more than one image or video) are an easy way to promote engagement on your brand’s Instagram page that your followers will…
If you have a business page connected to your personal Facebook account, you may have seen a pop-up recently that said “Review Changes to Your Page.” This is referring to Facebook’s continued rollout of its new Pages Experience. Sometimes change…
Let’s get right to the point: Using social media for business is not the same as using it for your personal life. Too often, we see the line between the two get blurred. Sure, there are many things—like reacting to…
We’ve all been there. You make a great graphic, write some excellent copy and post it on your business’ social pages for all to see. It’s up for a while, getting engagement in the form of likes, comments and shares. …
It’s something we’ve mentioned before: not every social network is right for your business, and that’s OK! But how do you determine if a social platform is proving effective in terms of your marketing efforts? Here, we’ve outlined a few…
Fact: we all operate at different levels of social media knowledge. For some, the word “reels” may conjure thoughts of casting a line into a body of water. For others, it’s a part of their everyday social media routine. Here…
Any successful business owner knows customer service is of utmost importance. After all, if your customers aren’t happy, then your business might not be a business for long! We’ve talked before about social media as a relatively new customer service…
Social media is a relatively new medium for advertising that has already proven its effectiveness for marketers. It’s immediate, it’s trackable, and it’s comparatively pretty cost-efficient to some other marketing options. Setting up a social media ad and pressing “go”…
Hashtags have helped the social media world go ‘round since they debuted on Twitter in 2007. They serve to connect similar content shared by distinct users within social media platforms. Sounds great, right? Well, hashtags aren’t all puppies and rainbows.…
Staying on top of social media when it comes to your marketing means staying in-the-know when it comes to new features on the platforms. New features only serve to help you be the best social media marketer you can be!…
We all make mistakes. The idea though is to take those mistakes and learn from them in an effort to a) avoid making them in the future and b) do whatever you were doing in more efficient or productive way.…