A backlink—or an external backlink—is when another site links to your website within their content. This is an authentic way to generate more traffic to your brand’s site, as backlinks are an SEO technique that increases your search engine rankings.…
According to Statista, 8.4 billion digital voice assistants are in use worldwide. That’s more voice search devices in the world than there are people! This continuous rise of voice search optimization presents challenges and opportunities. Let’s take a look at…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
Breadcrumbs are useful for adding a tasty layer to meat, crisping the top of your casserole or finding your way home. Cookies are useful because, well, they’re delicious. But what do these two bakery-related foods have to do with the…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
When you say “stuffing” around this time of year you might think of a big juicy turkey sitting on a dining room table. The stuffing we’re talking about today is not the edible kind, however—though it may also be less-than-ideal…
Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…
Like all technology, your website won’t stand the test of time unless you take time to update it. That beautiful website you had built for your brand five years ago may still be beautiful, but over time it needs maintenance…
Change can happen at any time. The turn of the new year, however, is typically a standard checkpoint for inciting change we would like to see in our lives. At McNutt & Partners, we like to see change that involves…
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
We all want instant gratification. There are some instances, however, when quick results are more of an oxymoron than a standard. One such instance is when it comes to search engine optimization, or, SEO. If you’re a business owner, you’ve…
Nothing beats word-of-mouth when it comes to generating business leads. In the digital climate, word-of-mouth translates to online reviews. Statistics reveal that people are more likely to make a purchase when their fellow consumers have recommended a product or service.…