Maintaining a blog not only provides value for your brand followers, but it is a means for creating content that will help both people and search engines find your brand among the vast frontier that is the internet. When optimized…
In 2019, we’re always searching. Searching for something to make for dinner tonight. Searching for a route to take on our next road trip. Searching for someone to call our significant other. With search engines like Google at our fingertips…
Think about opening a book. What do you see? Large type? Small type? Line breaks? Huge paragraphs? Some of this probably sounds preferable over the rest. That’s because as human beings, we are inclined to favor what is easier and…
Everyone makes mistakes—and that’s OK! When treading water in the world of search engine optimization (SEO), it’s easy to drift in the wrong direction. After all, we only have control of our SEO results to a point—before the whim of…
Your brand’s blog serves a dual purpose—both to attract, inform and entertain your followers, and to drop points in your SEO bucket. But what happens when you notice a decline in your blog readership? Decreasing blog traffic can certainly pose…
It never hurt anyone to be organized. In WordPress, the content management system that McNutt & Partners uses to manage the content on our clients’ websites, organization comes in the form of categories. Categorizing your blog posts in WordPress is…
Google keyword rankings have long been a critical component of SEO, and marketers have thus used them as their main measurements of success. However, semi-recent Google updates have made it more difficult for markets to pinpoint direct correlations between these…
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…
So you’ve launched a responsive website, established a healthy email list and created a presence for your brand across various social media channels—now what? It is important that, once you generate a solid arsenal of digital assets, you do not…