It’s the 21st century—customers and clients want accessibility and 24/7 answers. Many businesses rely on chatbots to start conversations and provide efficient communication. But is it effective? Learn the pros and cons of chatbots now. What is a chatbot? First…
In the fast-paced design world, staying ahead of the curve is a good way to make your brand stand out. Typographic design trends are constantly evolving. Let’s look at these four typography trends for 2024 that can help take your…
Love. Laughter. Romance. We’re two days away from Valentine’s Day. Is watching your sweetheart’s favorite rom-com on your agenda? Watch like never before with these six valuable marketing lessons to learn from a rom-com fresh on your mind! Know your…
We’re winding down the year and preparing for a new one. As such, it’s time for yet another favorite annual tradition: reflection! Let’s take a minute to see what we’ve learned and shared with McNutt & Partners' Top 10 Blogs…
As a visual representation of your brand, logos are a wonderful thing. They can say a lot about what you do and stand for without even using words! They’re also versatile, with the ability to be used across your digital…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
You’ve filed your papers with the tax office and it’s official—you’re in business to do business! Now, on to the never-ending list of things to do to get it up and running. We’re here to make at least a portion…
When you have a less-than-desirable experience at a place of business, some of us are easily inclined to run to Google to let our frustrations out in the form of a negative review. Why is it then that when we…
You started a social media page for your business. Great job! Now you might be staring at the blank page asking yourself, “What should I post?” Check out these ideas for your brand’s first media post to get the creative…
Being easy to contact should be one of your top priorities as a business owner. You know about the traditional means of customers contacting your business—like the good ol’ telephone. But there may be some communication channels you are missing…
When designing websites, every decision about “what goes where” is a strategic one. While you may think it’s just a matter of throwing copy and photos onto a website page, in reality good designers take multiple factors into account when…
We’re nine days into 2023. How’s your year going so far? It may be too early to tell, but that means it’s also still early enough to set up some realistic goals (and maybe even some far-reaching ones). If marketing…