Thoughts & insights from McNutt & Partners.
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
They birthed us, they reared us, they put up with us and they still love us—moms are pretty amazing! This week, Americans are gearing up for our annual celebration of all things maternal—Mother’s Day on May 13. With restaurant reservations…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Your logo is often a consumer’s first impression of your brand before they know anything else about it. That alone explains why its effective design is so significant. It has the power to speak volumes for you when you are…
Organization is critical to any business’s smooth operation, but so is making sure that the organizational tools you employ are optimal for your business’s particular needs. With more than 30 clients’ social media accounts and more than 75 websites to…
The start of any relationship—both personal and professional, can come with a bit of hesitation from both parties involved. It’s a natural part of anticipating what will come next—and how each of you will react in different situations. Ideally, both…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
Lorem Ipsum. Say what? If you’ve ever looked at a website theme, a stock graphic, a pre-made page layout, etc., you’ve probably seen something like the following: "Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…
Last week, we talked about the extreme return on investment that email marketing yields and the fact that it is still a powerful marketing strategy despite that some question its relevancy. Not only can email marketing make a significant impact…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…