Where there is room for success and error, there is a gray area where myths thrive. It’s no different in the world of social media marketing. With every post, new user and timeline scroll, social media is evolving. While that…
You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…
Remarketing is something consumers encounter every day in the digital landscape. Put simply, remarketing is a tool that uses a web user’s past online actions to determine which ads to show to that user next. The benefits of remarketing for…
Things are weird right now. Grocery store shelves are empty and exposed, sports exist only in replays, and significant life events—from weddings to graduations—are being put on hold. A global pandemic restricts our ability to safely interact with one another…
It’s all in the name. The new year is a time for a new perspective on things. Not only did we just start a new year, but we just started a new decade! That means double the excitement for a…
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Last week, we talked about the extreme return on investment that email marketing yields and the fact that it is still a powerful marketing strategy despite that some question its relevancy. Not only can email marketing make a significant impact…
With technology allowing us to contact one another in various ways via the click of a smart phone or tablet, email may seem like somewhat of a dinosaur in the digital realm. But email is still a powerful device to…
You may think it’s too early to be thinking about candy hearts and red roses—but think again. Valentine’s Day can be prolific for marketers, which means the time to start thinking about your Valentine’s Day marketing strategies is now. Whether…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…