Thoughts & insights from McNutt & Partners.
Are you a talker, or a listener? Whether you’re a listener by nature or not, as a brand representative, it pays to slow down and listen—especially when your brand followers are talking to you on social media. Social listening is…
You’ve heard of the State of the Union. But what about the State of Marketing? It doesn’t hurt to check in every now and then on the hard data driving the trends that influence our industry on a daily basis.…
You carry around your driver’s license, passport and other forms of ID as physical representations of your identity. Think of your social media pages as physical representations of your online identity. It may seem like a minute detail, but the…
You’ve got your tangible marketing materials—mailers, letterhead, signage and billboards. You’ve got your intangible (but still measurable) marketing materials—digital ads, SEO, blog and email campaigns. But what about your walking, talking marketing materials? That’s right—using employees in your marketing strategy…
Sometimes all you need is a sign. Well, take this as one! Owning and running a business is likely one of the busiest tasks a person could ever take on. When being engulfed in the day-to-day operations, sometimes delegating to…
Our tech-obsessed world waits for no one! When it’s time for technology to update, upgrade or up-and-get-replaced, it can feel like it happens without warning (and often does). As a business, staying on top of social media changes is important…
All blogs share certain characteristics. They are web-based. They (typically) include a combination of copy and graphics. They allow for multiple entries, most often organized in reverse-chronological order. Beyond these shared characteristics, there is infinite room to customize your blog…
By definition, “marketing” is the act of “promoting, selling and distributing a product or service,” according to Merriam-Webster. We tend to think of that process geared toward an audience of fresh faces who have never interacted with our brands before.…
With the meteoric rise of platforms like TikTok and the continued popularity of platforms like YouTube, it’s no secret that video is king in the digital world. Beyond the videos that pop up on our social networks manifests the concept…
Whether you know what it means in relation to social media or not, you’ve likely heard the term “influencer” floating around—in the news, in the workplace, or even in casual conversation. Now’s the time to iron out that definition, and…
Small businesses have the chance to make a big impact on social media. However, navigating these global platforms with literal billions of users can sometimes leave small business owners feeling, well, pretty small. A recent experience on Instagram had us…
Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…