According to Statista, 8.4 billion digital voice assistants are in use worldwide. That’s more voice search devices in the world than there are people! This continuous rise of voice search optimization presents challenges and opportunities. Let’s take a look at…
When you hear the phrase, “Shop local,” you might think about spending money at locally-owned establishments vs. chain retailers. While it’s a noble feat to support businesses owned by those in your community, sometimes the allure of deals offered at…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
When you have a less-than-desirable experience at a place of business, some of us are easily inclined to run to Google to let our frustrations out in the form of a negative review. Why is it then that when we…
Creating links within your digital copy is beneficial for a number of reasons. For one, it’s another drop in the bucket for SEO. Two, it enhances the user experience—conveniently linking website visitors to information relevant to what they are reading…
Every Google search happens for a reason. From searching for silly facts, to locating a place of business, to setting out to make a purchase, you came to Google with a goal in mind. Did you know—there’s a technical term…
We always reiterate the fact that consistently-posted, fresh content is one of the major keys to achieving profitable SEO results. This includes your blog posts. While you could just go slap some words on a page and call it a…
Maintaining a regular blog is not only an ideal way to connect with your prospective customer base and showcase your expertise in your industry, but from an SEO standpoint, it can be critical to getting the results you want for…
If you want to make your web content more likely to come up in a search on Google or other search engines, then choosing the right SEO keywords can help your content become more visible and rank above your competitors.…