Instagram stories are known for their fleeting nature. There is a function, however, that allows users to preserve and showcase their stories content. The stories highlights feature on Instagram gives stories content a place to live beyond its 24-hour posting…
Small businesses have the chance to make a big impact on social media. However, navigating these global platforms with literal billions of users can sometimes leave small business owners feeling, well, pretty small. A recent experience on Instagram had us…
Raise your hand if you’re a visual person! We ask for two reasons. For one, Instagram is a highly visual platform. Secondly, visual people tend to learn better with visual guides and examples. In our experience in managing our clients’…
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
Before Instagram blew up in popularity, there was just one type of account—whether you were using it for personal or business purposes. In 2016, Instagram introduced the “professional account” as an option, and it opened up a whole lot of…
It’s no secret that for most, the appeal of social media is the gratification they receive from the reactions of others. But what if that factor was eliminated altogether? Recently, Facebook and Instagram introduced the idea of hiding likes on…
Since the dawn of man, storytelling has been ingrained in us as human beings. From cave paintings to circles around the campfire, our venues for telling stories have varied through the millennia. It’s no surprise that today we are seeing…
It’s a disheartening feeling. You open your Instagram app, ready to make your next attention-grabbing, visually-engaging post—but you can’t. Instead, you get a message that reads: “Error. Your account has been disabled for violating our terms. Learn how you may…
You’re scrolling through Instagram, and your scroll goes a little something like this: friend’s new baby, what friend had for lunch, birthday shout out, clothing ad, vacation photo, the same friend’s new baby in a different outfit…sound familiar? We’re human,…
As much as we’d like to think that social media success isn’t all about the numbers, having a strong page following certainly does help. Instagram is one social network that is ideal for showcasing what is visually appealing about your…
What started as an iOS-exclusive app for showcasing and sharing photos has grown to be one of the most influential social media networks in the world. As of April 2017, Instagram had 700 million monthly active users—400 million of whom…
