With platforms like YouTube, TikTok, and Instagram Reels emphasizing short-form, interactive formats, video content is still a strong force in digital marketing. Brands can use video to convey information creatively and quickly. These tips can help you create compelling video…
As the season starts winding down and people shift their focus from beach days to back-to-school preparations, it's the perfect time for business owners to review their current strategies and capitalize on the last days of summer. Review your current…
You’ve heard the saying, “Less is more.” It applies in a variety of contexts—when doing a little may be better than going over the top. But how relevant is it in marketing? Very. You may have also heard the saying…
You’ve been wondering, and we’re here to tell you: it’s time. If you didn’t read the title, we’ll back it up a bit. The video-based social media platform TikTok has become a household name over the past few years. But…
One of the most difficult parts about posting content to your social media pages on a consistent basis is coming up with ideas. Sure, a great idea may strike you here and there, but when it comes down to filling…
The internet is a vast place. Ever heard the term “going down the rabbit hole”? That’s when you take a deep dive into the chasms of the World Wide Web—and you keep going…and going…you get the idea. With so much…
Google keyword rankings have long been a critical component of SEO, and marketers have thus used them as their main measurements of success. However, semi-recent Google updates have made it more difficult for markets to pinpoint direct correlations between these…
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Happy 2018! As we flip our calendars into the New Year, many of us are thinking about what we can do to make this year the best year yet. It’s that mentality that leads gyms to be full the first…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…