Thoughts & insights from McNutt & Partners.
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
The holidays are here, and in the marketing world, that equals significant opportunity. For most retail businesses, the holidays represent the most lucrative time of year. In fact, according to the National Retail Federation, the holiday season can represent as…
It’s Thanksgiving Week 2017, and that can mean vastly different things to different people. For some, having the tail end of the week off of work is a welcome reprieve from the regular schedule. For others, Thanksgiving may be a…
Those of us who remember life pre-social media have watched the phenomenon change the world. The popularity of social networks like Facebook, Twitter and Instagram have transformed the way we communicate—the frequency of use even justifying the creation of new…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
For some of us, Halloween is just another date on the calendar. For others, however, it’s an event—a chance to go all out with DIY spooky decorations, mountains of candy and treats, scare-inciting haunted houses and of course—costumes. From the…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Last week, we discussed why your brand’s Google My Business listing is a critical part of your SEO strategy. Google My Business is a completely free way for your business to enhance the way it will appear in search results…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…