Thoughts & insights from McNutt & Partners.
How many times have you seen ad agencies advertise that they can help you “develop a killer marketing strategy”? (For some reason, “killer” is a frequently-used adjective in this context, but moving on.) Hearing that you should have a marketing…
In 2019, we’re always searching. Searching for something to make for dinner tonight. Searching for a route to take on our next road trip. Searching for someone to call our significant other. With search engines like Google at our fingertips…
Holidays present the ideal opportunity for marketers to unite with consumers around a common date on the calendar. From the Fourth of July to Christmas, celebratory days are a gimme in the marketing world. There’s one holiday, however, that is…
The advancement of technology and enhanced communication go hand in hand. Once upon a time, designated messengers would travel via horseback on weeks-long journeys to deliver news from one party to another. Today, it’s as simple as picking up your…
Whether it is cultivating a social media presence or simply checking the weather in the mornings, almost everyone alive today is online in some form or fashion—and with everyone being on the internet, everyone has an opinion. If you are…
Our assigned generations serve to categorize us among others who have shared and continue to share the same cultural experiences that we have along the timeline of human existence. Right now on that timeline, we are watching Baby Boomers retire,…
You’ve heard of spring cleaning—the idea that the change of seasons is the ideal time to open the windows, let in the fresh air and sunlight and rid your home of all of the dust and debris that accumulated while…
Think about opening a book. What do you see? Large type? Small type? Line breaks? Huge paragraphs? Some of this probably sounds preferable over the rest. That’s because as human beings, we are inclined to favor what is easier and…
In the wide world of the internet, claiming ownership your online assets is critical in order for your business to appear reputable and legitimate to web users. It also maintains that your online assets are just that—yours—and that they cannot…
The average smartphone user checks his or her phone around 80 times per day, according to research. That equals once every 12 minutes! Surprising? Not really—because some people check their phones far more often than that. These handheld devices have…
Fun fact: Did you know that more than half of the McNutt & Partners team works remotely? In the arena of digital marketing, we’re lucky that most of our work can be performed just as effectively for our clients from…
Pinterest may not be a social media platform that you have yet tried for your brand marketing, but it might be one that can prove beneficial. Like Instagram, Pinterest is a highly visual platform; however, the text that accompanies those…