Thoughts & insights from McNutt & Partners.
Nearly all social media platforms offer some means of paying for posts to be seen beyond organic reach—and Facebook is no exception. If you’ve ever seen the “Boost” button to the bottom right of a Facebook post, that is one…
America’s holiday is just around the corner—and as we gear up for the Fourth, patriotic sentiments are in ample supply. From grills to guitars, America is a proud producer of many of the goods we use and consume on a…
In the vast chasm that is the internet, having your brand’s content seen is key—and not just seen, but seen by the right audience. Pay per click (PPC) advertising is a form of marketing where the marketer pays a specified…
A/B, B2C, 1-2-3---what does it all mean? Any industry jargon can leave a novice feeling like he or she just consumed a big, confusing helping of alphabet soup. But that’s OK. After all, if you’re not immersed in it every…
Flipping through a catalog for back-to-school clothes or checking the newspaper for the grocery store’s weekly specials are not only antiquated practices for many of us, but completely foreign for others. However, though digital marketing has become today’s standard, it…
Maintaining a blog not only provides value for your brand followers, but it is a means for creating content that will help both people and search engines find your brand among the vast frontier that is the internet. When optimized…
They say that Memorial Day is the best time to buy a mattress. But how did the holiday, which started as a response to the Civil War, go from remembering fallen soldiers to reaping the benefits of retail sales? The…
Your clothes aren’t identifying with your desired self-image, your hair is falling in all the wrong ways, and you’re constantly questioning whether the vibes you are giving off are working in your favor. For a person, these may be signs…
As we seemingly live and breathe online, it’s no surprise that the world of all-things-digital is thriving. In fact, our time spent online increased by 20 percent in the past year, according to the study we are about to delve…
When our time is limited, we often look for the shortest route, not necessarily the most effective one. On social media, it can be tempting to craft a single message and blanket it across all of your social platforms. In…
Your time is precious. If you’re not doing one thing, your time could likely be spent better doing something else that’s either more productive—or more fun. As social media has become a main means of marketing to the masses, social…
We’ve all got big dreams. We dream about the fancy house we’ll live in one day, the trip around the world we’ll eventually take, and the heights we’ll ultimately reach in our careers. It’s a cliché that you’ve heard before,…