Thoughts & insights from McNutt & Partners.
Local businesses are reeling in the wake of COVID-19’s quick spread across the globe. From restaurants closing dining rooms to distilleries brewing hand sanitizer instead of booze, we’ve noticed it right here in our community, mirroring what’s happening in local…
Things are weird right now. Grocery store shelves are empty and exposed, sports exist only in replays, and significant life events—from weddings to graduations—are being put on hold. A global pandemic restricts our ability to safely interact with one another…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…
Navigating without a guide can get you lost. Similarly, navigating the landscape that is social media without some sort of base knowledge can leave you feeling frustrated and confused. Educating yourself before delving into social media can help you feel…
Facebook usage comes with a lot of lingo. Pages, profiles—even pokes! We’ll save the dictionary list of Facebook definitions for another day though. Here we are going to focus on a term called Facebook groups. Specifically, we’re highlighting the benefits…
Scratching your head when staring at your brand’s LinkedIn page? You’re not alone. LinkedIn is a very niche social media platform that in turn requires thoughtfully-curated content. Though it may take some extra effort, developing content specifically for LinkedIn can…
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
Ever made a paid Facebook post? Ever had your ad rejected due to “too much text?” Facebook’s ad text rule has evolved over the years. The way that advertisers once measured whether their ads had too much text for Facebook’s…
Trending! It’s a word that has come to mean more than whether bell bottoms are hot or not. By definition, a trending topic is one that experiences a surge in popularity on social media for a limited time. The concept…
Day or night, afternoon or wee hours of the morning, social media is always “on.” As a dynamic form of media, social media has the powerful ability to keep us updated down to the very second on anything and everything…
We all want instant gratification. There are some instances, however, when quick results are more of an oxymoron than a standard. One such instance is when it comes to search engine optimization, or, SEO. If you’re a business owner, you’ve…
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…