Thoughts & insights from McNutt & Partners.
Facebook usage comes with a lot of lingo. Pages, profiles—even pokes! We’ll save the dictionary list of Facebook definitions for another day though. Here we are going to focus on a term called Facebook groups. Specifically, we’re highlighting the benefits…
Scratching your head when staring at your brand’s LinkedIn page? You’re not alone. LinkedIn is a very niche social media platform that in turn requires thoughtfully-curated content. Though it may take some extra effort, developing content specifically for LinkedIn can…
Day in and out, marketing campaigns blanket their messages to consumers in hopes of catching the attention of prospective buyers for their products. Marketers use varying strategies to do so. This includes but is not limited to appeals to emotion,…
Ever made a paid Facebook post? Ever had your ad rejected due to “too much text?” Facebook’s ad text rule has evolved over the years. The way that advertisers once measured whether their ads had too much text for Facebook’s…
Trending! It’s a word that has come to mean more than whether bell bottoms are hot or not. By definition, a trending topic is one that experiences a surge in popularity on social media for a limited time. The concept…
Day or night, afternoon or wee hours of the morning, social media is always “on.” As a dynamic form of media, social media has the powerful ability to keep us updated down to the very second on anything and everything…
We all want instant gratification. There are some instances, however, when quick results are more of an oxymoron than a standard. One such instance is when it comes to search engine optimization, or, SEO. If you’re a business owner, you’ve…
If you want to ensure that your website has a better chance of displaying in the top spot of a Google search, Google’s text ads, also known as pay-per-click ads, are one great way to do it. In short, these…
It’s all in the name. The new year is a time for a new perspective on things. Not only did we just start a new year, but we just started a new decade! That means double the excitement for a…
Everyone loves a good recap at the end of the year! From ever-evolving social media algorithms to establishing a new work home for our team, 2019 is a good one to reflect on. Check out McNutt & Partners’ Top 10…
Welcome to Christmas week! As we wrap, bake, travel and repeat, we thought we’d have a little fun along the way with a holiday poll. Eggnog vs. hot chocolate? Are Santa presents still a thing? Should Christmas inflatables be banned…
We’re fully immersed in the holiday hubbub and everything that comes along with it. Prepping your recipe list for yuletide gatherings. Deciding whether your best ugly Christmas sweater is worth repeating at this year’s office party. Shopping for family members…