Thoughts & insights from McNutt & Partners.
Yes, everything has changed in 2020—from the way we interact (or don’t interact) in public, to the way we shop, dine, travel—and pretty much do everything else. But the holidays are still the holidays! Take comfort in the holiday season…
You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…
This year has been like a broken record. “This is the worst year ever.” “The year 2020 is a dumpster fire.” “Can we just skip to 2021?” With so much negativity, it may bode well for us to point out…
Remarketing is something consumers encounter every day in the digital landscape. Put simply, remarketing is a tool that uses a web user’s past online actions to determine which ads to show to that user next. The benefits of remarketing for…
Privacy settings on social media are there for a reason—so use them! Despite how much of a privacy wall you build for yourself, however, there is some information on social media that you can’t hide from the public. Knowing and…
Coming off the heels of Cyber Security Awareness Month in October, remember that cyber security should remain top of mind any time you use the internet (which for most of us, is every day). Take a minute to assess your…
It’s a holiday where you’re encouraged to go door-to-door, collecting candy from multiple hands and piling it all together for a sweet, sugary haul. In the era of COVID-19, it’s no wonder that some people are opting to spend Oct.…
We arm our homes with alarms. We lock our cars. We shred important documents. We take measures to protect our personal data online (or we should). Staying safe online goes beyond just using common sense and having general mindfulness of…
With many instantaneous forms of digital communication at our disposal, some might speculate as to whether email is still a viable means of marketing. Our short answer—it is, and the potential ROI of email marketing supports that case. When starting…
Customer service is a universal concept. When you’re trying to get someone to hand you their money, it bodes well to be nice to them. Of course, that’s customer service at a very base level. It also involves cultivating an…
Social media is many things. A way for human beings to connect. A record of life events and activities. A platform for brand exposure. A network for ecommerce. As a marketer on social media, it’s important to not confine yourself…
Facebook ads are an effective way to get your content in front of more Facebook users than would likely see it with a solely “organic” post. In fact, depending on the status of your page, these ads are nearly a…