Thoughts & insights from McNutt & Partners.
Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
Last year threw us a curveball that none of us could have predicted. The result in the marketing world was that many of the trends defining where marketing was heading were rapidly accelerated, if not immediately pushed in that direction.…
We’ve got a lot of options in this world. One that affects us every day, multiple times a day, is whether we are using dark mode or light mode on our electronic devices like smartphones and tablets. With its more…
We’ve all been there. You’re having a conversation with a friend about a product he or she wants you to try. Later that day, you’re scrolling Facebook and bam! Eerily, there’s an ad on your timeline for that EXACT product.…
A fear of being on camera is one of the most common aversions known to man. Ironically, when it comes to social media content, images and videos featuring “real” people (i.e. the business owner, staff and customers) are the best-received.…
Change can happen at any time. The turn of the new year, however, is typically a standard checkpoint for inciting change we would like to see in our lives. At McNutt & Partners, we like to see change that involves…
The word “anatomy” may conjure intimidating memories of sitting in high school science class. But don’t be scared. The anatomy of a marketing social post is pretty simple—(and involves a lot fewer parts than the human body). Speaking of intimidating,…
Hey, 2020. You’ve thrown us some curveballs. But it hasn’t been all bad! McNutt & Partners’ Top 10 Blogs of 2020 are helping us reflect on the year—including the knowledge we’ve been able to put to good use and share…
Earworm, brainworm, sticky music—they all refer to those songs that get “stuck in our heads.” This happens all the time throughout the year. During the holidays, however, it seems that those festive carols “stick” in our brains just a little…
Kicking your feet up with your laptop, iPad or smartphone and knocking out all of your holiday shopping in one sitting is a luxury. It wasn’t always the case that we could make purchases in our pajamas from the privacy…
Yes, everything has changed in 2020—from the way we interact (or don’t interact) in public, to the way we shop, dine, travel—and pretty much do everything else. But the holidays are still the holidays! Take comfort in the holiday season…
You know what commerce is. You likely know what e-commerce is. Now it’s time to talk about another type of commerce: social commerce. The benefits of social commerce for businesses and consumers alike are evident as social media is such…