Email marketing, casually known as sending email blasts, can be a relatively easy, effective way to broadcast your brand’s messaging to many members of a specific audience all at once. Though it may be tempting to quickly hit “send,” there…
We’ve said it before, and we’ll say it again: we love a good metaphor. Well, get ready for another one. We all eat out at restaurants, so why not make a connection to something we’re all familiar with? Today we’re…
As a full-service marketing agency, we wear lots of hats. Graphic designers. Brand consultants. Your go-to phone call when your website crashes. With all of those services at your disposal, do you know who to contact depending on what you…
While many of us have our sights set on the Thanksgiving turkey or that big college football rivalry, there’s another special day in November that should not go overlooked. Born out of an acknowledgement of the end of one of…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Organization is critical to any business’s smooth operation, but so is making sure that the organizational tools you employ are optimal for your business’s particular needs. With more than 30 clients’ social media accounts and more than 75 websites to…
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…
Last week, we talked about the importance of posting fresh content and the influential effect it can have on your brand’s search engine optimization efforts. Now that you know why posting fresh content to your digital assets is important, the…