So you’ve launched a responsive website, established a healthy email list and created a presence for your brand across various social media channels—now what? It is important that, once you generate a solid arsenal of digital assets, you do not…
Whether you have $100, 100 friends or 100 radio show episodes in the books, it’s something to be celebrated. Any time a client we work with reaches a significant milestone, we want to let people know about it! That being…
Email is one of the oldest digital mediums still in use—having stemmed from the early days of the internet as a form of digital identity. With its tenure status in the digital marketing world, you may think that email marketing…
Anyone who has ever taken basic algebra likely has the phrase “Please Excuse My Dear Aunt Sally,” emblazoned into his or her mathematical mind (even if the meaning of the actual phrase has been lost). The phrase, “Please Excuse My…
When navigating through a grocery store, when hiking through a state park, or when taking a road trip, it helps to have signage providing you some sense of direction. When navigating a website, the concept is no different—for the sake…
What is essentially an ongoing, virtual professional networking event, the social media platform LinkedIn is an invaluable means of connecting to potential leads—or leads to leads—for your business. If you haven’t heard of it—you are not alone. Despite being one…
How much can you say in 140 characters? Ask Twitter’s hundreds of millions of active monthly users, and you’ll get your answer. Though not as widely-used as Facebook and Instagram, Twitter serves a unique niche in the social media community…
What started as an iOS-exclusive app for showcasing and sharing photos has grown to be one of the most influential social media networks in the world. As of April 2017, Instagram had 700 million monthly active users—400 million of whom…
It’s no surprise that Facebook is the number one social media platform that businesses effectively use to expand their consumer reach. This coincides with the fact that more than 1.8 billion people use Facebook—the largest social media network in the…
In most aspects of life, diversity is generally regarded as a positive concept: diversity among people, diversity in your investment portfolio—and even diversity when it comes to digital marketing. The idea is that having several diverse components working to your…
In any new situation you enter, it can help if you know exactly what you are getting into ahead of time. At McNutt & Partners, there is a standard process we follow with every new client we start working with…
For a business, word-of-mouth among consumers can be a powerful and influential force. Your business is nothing without customers to support it, so what they say about you ultimately means more than any stellar copy on your website or top-notch…