Thoughts & insights from McNutt & Partners.
Though you may still be rifling through your leftover Halloween candy, the consumer world is in full swing in anticipation of winter holidays on the way. Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Year’s—it’s all happening in the span of the next…
We like to think of social media as a “free” form of advertising, and it is—to an extent. Recent changes to the way content is disseminated to social media users—specifically on Facebook—has made it more challenging for marketers and business…
It’s Halloween Eve Eve, and you know what that means! Well, all it really means is that you only have two days left to find a costume, get your candy stocked and plan out your horror movie marathon for the…
Everyone makes mistakes—and that’s OK! When treading water in the world of search engine optimization (SEO), it’s easy to drift in the wrong direction. After all, we only have control of our SEO results to a point—before the whim of…
As much as we’d like to think that social media success isn’t all about the numbers, having a strong page following certainly does help. Instagram is one social network that is ideal for showcasing what is visually appealing about your…
The tic-tac-toe-looking symbol that populates digital media today is one that the millennial generation and beyond once solely associated with a telephone. Eleven years ago, the same symbol that represents “pound” on a telephone opened up an entire new world…
Every human generation boasts its defining characteristics, molded by influential societal factors like technology, political opinions, work ethic, morals, social viewpoints—the list goes on. These inherent common qualities among members of a generation directly affect the way marketers attempt to…
Social media is one of the most significant—and inexpensive—ways to cultivate a brand following. As a marketer, you should consistently be looking for ways to boost your social media following, but the turn of the season—in this case, the transition…
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…
If you’re operating a business, you know how critical it is that you maintain a substantial digital identity—and if you don’t know that, then here’s your reminder. From grocery shopping to banking and everything in between, consumers are increasingly carrying…
Inspired by a desire to protect the rights of the working class more than a century after the founding of the United States, Labor Day gives the majority of Americans a much-needed respite from the eight/nine-to-five grind. Sure, it’s just…
Your brand’s blog serves a dual purpose—both to attract, inform and entertain your followers, and to drop points in your SEO bucket. But what happens when you notice a decline in your blog readership? Decreasing blog traffic can certainly pose…