Last week we talked about the importance of updating your Google My Business listing—and the signs that it’s time to do so. Now it’s time to focus on one of the often-neglected components of your listing: the business description. While…
“Hold on, let me Google the address.” Thirty years ago, this may have sounded alien, but now it’s a phrase that largely dictates how we navigate our world. Your Google My Business listing is a consumer’s roadmap (both literally and…
We may sound like a broken record when it comes to brand consistency—but it truly is one of the most important parts of attracting and maintaining followers. In marketing, the colors you associate your brand with should also stay consistent.…
We’d like to believe that red is red and blue is blue. But unfortunately, that’s not always the case! Color, as true as we think it to be, is subject to both the environment in which it is being displayed—and…