Accurate terminology makes all the difference. After all, knowing the correct word or phrase to describe something leads to clear communication for all parties involved. In digital marketing, one commonly-confused concept involves the difference between a social media ad vs.…
Human communication has always involved the tendency to want to get messages across as tersely as possible. Think about the first person who shortened “Goodbye,” to just, “Bye!” We know acronyms serve that same purpose, and in digital communication, specifically…
Frequently asked question: My business is on social media, so do I really need to advertise beyond that? Our answer: yes! The case for advertising beyond social media is a strong one when you consider audience, placement, the limitations of…
While some of our clients tend to ramp their marketing down during the holidays, such is not the case in the world of retail. This season is the busiest time for the retail industry, which has its advantages and disadvantages…
Setting up a social media page for your business is step one. But after that, you’ve got to let people know you’re there! Through their “suggested pages to follow” features, some social platforms help you out a little in that…