Change can happen at any time. The turn of the new year, however, is typically a standard checkpoint for inciting change we would like to see in our lives. At McNutt & Partners, we like to see change that involves…
Kicking your feet up with your laptop, iPad or smartphone and knocking out all of your holiday shopping in one sitting is a luxury. It wasn’t always the case that we could make purchases in our pajamas from the privacy…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
We’re all in business to make money—that’s a given. To make money, you charge consumers for a product, a service or knowledge that they need or want, but that they cannot (or do not want to) produce on their own.…
Part of preparing for the inevitable involves outlining what will happen to your financial assets and physical possessions once you pass away. With our lives becoming increasingly dependent on digital technology, we must now take another category into account when…
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…
What some of us once recognized as the “pound” sign on a phone has in the digital age taken on a new renowned identity—the hashtag. To those who are unfamiliar, it may appear as just a confusing and unnecessary symbol…
It’s Thanksgiving Week 2017, and that can mean vastly different things to different people. For some, having the tail end of the week off of work is a welcome reprieve from the regular schedule. For others, Thanksgiving may be a…
When it comes to marketing, business owners and marketing managers have one overriding question to answer: Which forms of marketing will be most effective to attract customers? From social media ads to direct mail campaigns, there is no shortage of…
The season when you’re encouraged to be scared and eat sweets is here, and that means for the past month, retailers across the country have been capitalizing on the cobwebs and candy, ghosts, gore and more that surround the Halloween…
It’s no secret that social media is a fundamental part of your digital marketing strategy. It’s free, it gives your brand a presence where potential consumers are already spending a vast amount of their time, and it’s relatively easy to…
Ranking highly in search engine results is a goal that the majority of businesses cultivating a digital presence want to achieve. As with many things in life, there is no one catch-all solution for making that happen. SEO, or, search…