We know what you’re thinking. It’s December 10, and that means there are 15 days left until Christmas—not 12. However, we’ve all got Christmas carols playing on repeat in stores, on our radios and in our heads—including the classic “The…
Though you may still be rifling through your leftover Halloween candy, the consumer world is in full swing in anticipation of winter holidays on the way. Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Year’s—it’s all happening in the span of the next…
In a web-obsessed world, it makes sense in terms of marketing to showcase your brand where your current and potential followers are already looking. Cue the benefits and necessity of digital marketing to stay ahead in today’s fast-paced media environment.…
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…
Super Bowl advertising is a curious phenomenon. For 364 days of the year, television viewers tend to shun commercials. We mute them, we fast forward through them, or we avoid them altogether by consuming our programs on streaming services like…
Part of preparing for the inevitable involves outlining what will happen to your financial assets and physical possessions once you pass away. With our lives becoming increasingly dependent on digital technology, we must now take another category into account when…
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…
Happy 2018! As we flip our calendars into the New Year, many of us are thinking about what we can do to make this year the best year yet. It’s that mentality that leads gyms to be full the first…
If you could essentially get paid to advertise for a brand that your business carries, would you want to do it? Most likely, 99.99 percent of the time, the answer would be, “yes.” Good news! You may be sitting on…