Social media gives us several ways to communicate within its ecosystem. There are posts. There are comments. And then there are direct messages. The direct message, sometimes referred to as simply a “DM,” is the most private way to communicate…
You’ve got your new website launched. You’ve made your first couple of posts to social media. Your Google search ads are set up and rolling. So why isn’t the phone ringing off the hook? One thing that we like to…
The week of precariously fried turkeys, awkward family interactions and food comas coupled with stretchy pants is here for another year. During Thanksgiving week, we throw around the word “thankful” pretty often. “I’m thankful for my family.” “I’m thankful for…
We know what you’re thinking. It’s December 10, and that means there are 15 days left until Christmas—not 12. However, we’ve all got Christmas carols playing on repeat in stores, on our radios and in our heads—including the classic “The…
Though you may still be rifling through your leftover Halloween candy, the consumer world is in full swing in anticipation of winter holidays on the way. Thanksgiving, Hanukkah, Christmas, Kwanzaa, New Year’s—it’s all happening in the span of the next…
In a web-obsessed world, it makes sense in terms of marketing to showcase your brand where your current and potential followers are already looking. Cue the benefits and necessity of digital marketing to stay ahead in today’s fast-paced media environment.…
The digital marketing world is a bit SEO-obsessed, and for good reason. Search engine optimization (SEO), affects the ease of which people are able to access your content, whether it is via your website, blog, social media, search engine ads…
Planning a campaign to communicate a message to your brand’s audience involves just that—planning—in order for it to be cohesive and effective. You want your campaign to be distinctive, but a successful content marketing campaign employs the same staple characteristics…
Video has made is presence known as the dominant species of the digital marketing realm. Video pops up on our news feeds, as advertisements on websites, in emails and texts—the list goes on and on. Its prevalence in the digital…
It’s no secret that video has taken over as the most captivating digital medium. According to WordStream, video accounted for 69 percent of all global consumer internet traffic in 2017, and it is expected to account for 80 percent of…
Super Bowl advertising is a curious phenomenon. For 364 days of the year, television viewers tend to shun commercials. We mute them, we fast forward through them, or we avoid them altogether by consuming our programs on streaming services like…
Part of preparing for the inevitable involves outlining what will happen to your financial assets and physical possessions once you pass away. With our lives becoming increasingly dependent on digital technology, we must now take another category into account when…