Pinterest may not be a social media platform that you have yet tried for your brand marketing, but it might be one that can prove beneficial. Like Instagram, Pinterest is a highly visual platform; however, the text that accompanies those…
Anyone can slap some words on a page and call it a day, but depending on the platform where your writing will appear—and the audience you are writing for—structure makes a difference when producing effective copy. The case is no…
Despite that it is sometimes considered a “dinosaur” of the digital world, email still plays a significant role in your brand’s ability to reach mass numbers of current and potential patrons. While you can send emails to as many people…
As a brand, your consistent, overarching goal is likely to attract customers who will spend money to support your business. Let’s be honest—you wouldn’t be in business if you were not trying to make money. In bringing up the…
Google keyword rankings have long been a critical component of SEO, and marketers have thus used them as their main measurements of success. However, semi-recent Google updates have made it more difficult for markets to pinpoint direct correlations between these…
Your focus keyword is the word or phrase that you want your web content to rank for in search engine results. In other words, it is what you would expect a user to type into a search engine to find…